Executive summary

This white paper explores the strategic imperative of exceeding accessibility compliance in 2024. Moving beyond a “checkbox” mentality, we present accessibility as a powerful tool for expanding market reach, building brand loyalty, and driving innovation.

We outline the limitations of current accessibility standards and propose a data-driven framework for crafting a comprehensive accessibility blueprint. This white paper is a call to action for leaders seeking to unlock their businesses’ full potential through inclusivity.

In today’s experience economy, businesses compete for customer loyalty by creating seamless and inclusive interactions. Accessibility, once viewed as a niche concern, is now a differentiator for your organization among socially conscious consumers.

While compliance is essential, it’s no longer enough to “get by.” We’re talking about a strategic shift that unlocks a hidden billion—the one billion people globally living with disabilities, a massive and untapped market segment with immense purchasing power. It’s time for business leaders to stop checking boxes and lead with accessibility in their businesses.