Sorenson Executives Win Transformation Leader of the Year, Chief Marketing Officer of the Year

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SALT LAKE CITY – (April 19, 2023) –This week, the TITAN Business Awards, hosted by International Awards Associate (IAA) named Sorenson CEO Jorge Rodriguez Transformation Leader of the Year and Sorenson Chief Marketing Officer Camila Casale Chief Marketing Officer of the Year. Both executives were Platinum Winners in their respective categories for their individual efforts to expand Sorenson’s accessible and inclusive language services while continuing to be the leading provider of communication services to Deaf and hard-of-hearing people.

The IAA’s TITAN Business Awards are an annual awards program that recognizes outstanding businesses and professionals worldwide. The awards cover a range of categories, including business and corporate communications, marketing, public relations, human resources, and customer service, among others. The TITAN Business Awards are judged by a panel of industry experts — such as Surabhi Shastri (Instagram / Meta), Oliver Dietrich (Mission Mittelstand), and Sudha Ranganathan (LinkedIn) — who evaluated nominees based on their performance and achievements. 

“We wish to congratulate the winners and commend them for the stellar works they submitted,” Thomas Brandt, spokesperson of IAA, remarked. “We are proud to be a platform for entrepreneurs and businesses to showcase their works and to honor their excellence in business with recognition.” 

Jorge Rodriguez’s Transformation Leader of the Year recognition by the TITAN Business Awards is a testament to his exceptional leadership and dedication to driving transformational change at Sorenson. As CEO, his commitment to empowering individuals and change leadership style has been key to Sorenson’s continued success. 

In January 2022, when Rodriguez joined Sorenson, the company’s leadership roles were — and traditionally had been — held by white men. Sorenson’s new majority owners, Ariel Alternatives, LLC, sought to emphasize broader representation and inclusion, and Rodriguez was the driving force for that change. Sorenson is more adaptable, flexible, and agile, able to respond to a rapidly evolving competitive landscape. 

“This award recognizes Sorenson’s ongoing commitment to breaking down communication barriers and connecting people,” said Rodriguez, in response to his Titan Business Award in the Executives & Professionals of the Year category. “At Sorenson, we strive to transform the way people communicate, and this recognition is a testament to the incredible work our team has accomplished. We will continue to innovate to drive transformational change, making a meaningful impact on people’s lives.” 

Casale’s recognition of Chief Marketing Officer of the Year in the category of Marketing acknowledges her passion for innovative communication and marketing solutions with metric-driven growth. In 2022, Casale led a rigorous six-week brand refresh that set a new industry standard for inclusivity. 

“This recognition reflects Sorenson’s commitment to delivering innovative communication solutions for Deaf, hard-of-hearing, and hearing people,” said Casale, “I’m proud to be a part of such a dedicated team and will continue to break down communication barriers to empower individuals.”

About Sorenson

Sorenson is one of the world’s leading language services providers, combining patented technology with human-centric solutions. We strive to increase accessibility through communication solutions for all. We provide call captioning and video relay services, video remote and in-person sign language and spoken language interpreting, translation, real-time captioning, and post-production language services. Our company impact extends beyond the 140 million conversations we facilitate annually— Sorenson improves lives through interpreted emergency and health services. Sorenson is a portfolio company of Ariel Alternatives, and we strive to manage and minimize our environmental impact. To learn more, visit sorenson.com.

Sorenson press contacts

U.S.

Nathaniel Free
Senior Manager of PR & Brand
Sorenson
+1 (801) 287-9400
[email protected]