🎶 Never Gonna Run Around with Dessert Spoons 🎶

Overhauling the hit single with misheard lyrics throughout is Astley’s way of approaching the serious subject of hearing health with a more upbeat attitude — one that he hopes will make the topic more approachable.

Despite hearing loss affecting an estimated 48 million people nationwide, a 2021 poll showed only 20% of adults getting a hearing test. Moreover, 51% of survey-takers reported having hearing problems, but only 11% of those people have sought treatment.

“Hearing loss can be a scary, isolating topic, but everyone recognizes the experience of mishearing a song. It’s a much softer way into the conversation,” says Executive Creative Director, Alex Wood, who worked with Astley on the misheard version of his 80s worldwide chart topper.

In his recent hearing loss campaign, Astley participated in an interview with an audiologist, during which the singer opened up about his own experience with hearing loss. Read the full story and hear the new recording here.

For tips on how to talk to eligible patients about using CaptionCall as a tool to cope with hearing loss, check out our guide, Staff Training: How to Discuss Call Captioning.