Multilingual events accessibility makes meetings, conferences, presentations, and conventions welcoming to global and multicultural audiences, with full access to information in their language preference. This is the definition of communication accessibility—delivering information in an accessible way.

However, communication gaps remain for diverse audiences (including Deaf and hard-of-hearing individuals) at public events such as:

• Conferences
• Conventions
• Seminars
• Open houses
• Townhall meetings
• Orientations
• Performances and festivals

Today, more than ever before, we need multilingual communication accessibility to ensure that we can effectively communicate with diverse audiences, regardless of their language preference, as our communities and workplaces reflect a range of backgrounds.

Why communication accessibility must include a multilingual focus

More than 1 in 5 people living in the U.S. speak a language other than English.¹ As you might expect, Spanish is the most common of those languages, making up 62% of those households. However, the other 38% speak a variety of foreign languages, demonstrating that merely presenting information in only English and Spanish is not adequate for full event accessibility².

By embracing and welcoming diverse, multilingual audiences at events, you promote equality, respect, and a sense of belonging for everyone regardless of language preference and ability.

Multilingual event accessibility benefits

The benefits of accessible multilingual events are manifold:

• Increased participation: With language accessibility, attendees can grasp information faster and actively engage.
• Revenue growth: Broad accessibility can increase attendance, leading to higher ticket sales and sponsorships. Attracting a more expansive audience can also lead to a positive brand reputation.
• Better communication: Attendees with access to effective communication can start a conversation with anyone and build relationships.
• Improved user experience: real-time captioning and audio for all attendees in their preferred spoken language ensures equitable access to information.

While the benefits of real-time speech translation are obvious for participants whose primary language differs from the speaker, even same language captioning can be immensely helpful to your audience.

Roughly 14% of Americans have some degree of hearing loss and can use captions to avoid missing statements they don’t hear.3 Neurodivergent individuals — including people with autism, ADHD, and dyslexia — may also benefit from captioning.

To better meet the language needs of event audiences, Sorenson offers Sorenson Forum.

Multilingual events accessibility real-time solutions

Multilingual communication accessibility can transform the event experience, allowing full participation and enjoyment by people of diverse backgrounds and languages. By using technology to bridge the language gap, you offer attendees a satisfying experience and access to all aspects of an event without obstacles. The technology now available includes multilingual interpreting, real-time translation, and live captioning.

Sorenson Forum

Sorenson Forum is an AI speech translation service that provides real-time captioning in 25 languages and 45 dialects to facilitate communication during events. Each person in the audience can access captions and audio in their preferred language on their own laptop or mobile device. It’s ideal for enabling effective communication with diverse groups for meetings, classes, speeches, and presentations.

Sorenson Forum provides solutions for event planners before problems have a chance to arise:

• Higher attendance and engagement: Instant access to a language they know encourages a wider audience and allows participants to understand and engage.
• Budget-minded accessibility: Provide accessibility for dozens of languages at a fraction of what it would cost to staff multiple qualified interpreters.
• Streamlined to avoid technical difficulties: No need for special equipment, and users access translations and captions on their own devices — they don’t even have to download anything.
• Single solution compatible with in-person, remote, and hybrid events: Give guests the same great experience however and wherever they’re joining.

Unlike traditional captioning and translation services with few language choices and cumbersome equipment requirements, Sorenson Forum is a next-generation Communication Access Realtime Translation (CART) solution that delivers instant access to captioning in 25+ languages and two-way communication for a personalized experience.

How to integrate multilingual communication accessibility into your event planning

To provide a fully accessible event experience for multilingual guests, consider a variety of accommodations from registration through post-event follow-up.

Before the event

• Include a question about accessibility needs in event sign-up forms. Support multilingual registration with an event website allowing registrants to select their preferred language. Gathering this information in advance allows time to prepare event materials and line up appropriate services.
• Provide pre-event materials and instructions in attendees’ preferred language, including the accessibility services they can anticipate prior to the event.
• Provide details on where to go on the day of the event and how to access interpreting, translation, and captioning.

If you’re providing on-site interpreters or Video Remote Interpreting services for your event, consult your interpreting provider well in advance to secure adequate staffing.

Training and support

Prepare any technology you will use to deliver accessibility services, including microphones, monitors or projectors for displaying media, and setting up accounts and apps. Do test runs for all equipment to detect potential technical problems.

If you’re using Sorenson Forum for your event, Sorenson provides a guided onboarding and setup process, as well as technical support.

Multilingual events accessibility best practices

To provide a seamless experience for your multilingual guests, provide information before and during the event:

• Promote accessibility options on the event webpage and program book.
• Use visual signage on the event grounds to help everyone find their way even before they take advantage of accessibility services.
• Use visual aids and gestures to guide guests to where they need to go and to draw attention to interpreting, translation, or captioning availability.

If you’ve scheduled interpreters, prepare them with all related event information and subject matter details. Well-prepared interpreters can most efficiently deliver the presenter’s message and enhance the experience for attendees.

Take the next step today

To learn more about how multilingual accessibility services can elevate your events, reach out to our team to discuss your communication needs and the most fitting solutions to help you create an inclusive and engaging environment.

Request a consultation or demo of Sorenson services

Sources

1. American Community Survey
2. What Languages Do We Speak in the United States? (census.gov)
3. Hearing loss statistics and demographics