Cookie Notice

This notice tells you how Sorenson websites use Cookies and similar technologies.

What Are Cookies?

Cookies are small files created by websites, including our Services, that reside on your computer or devices’ hard drive and that store information about your use of a particular website. When you access our Services, we use Cookies and other tracking technologies to:

• Estimate our audience size and usage patterns;
• Store information about your preferences, allowing us to customize our Services according to your individual needs;
• Contact you to provide you with information or services you request from us;
• Advertise new content, events, and services that relate to your interests;
• Provide you with more personalized content that is most relevant to your interest areas; and
• Recognize when you return to our Services.

We may store one or more Cookies on your computer or other device. We may also use other similar technologies such as tracking pixels, tags, or similar tools when you visit our Services. These technologies can collect data such as your operating system, browser type, device type, screen resolution, IP address, and other technical information, as well as navigation events and session information as you interact with our Services. This information enables us to understand how you use the Services.

We set some Cookies ourselves and others are set by third parties. You can manage your Cookies preference as described in the “Managing Your Cookies” section below.

Some Cookies operate from the time you visit the Services until the end of that particular browsing session. These Cookies, which are called “session Cookies,” expire and are automatically deleted when you close your internet browser.

Some Cookies will stay on your device between browsing sessions and will not expire or automatically delete when you close your internet browser. These Cookies are called “persistent Cookies” and the length of time they will remain on your device will vary from Cookie to Cookie. Persistent Cookies are used for many purposes, such as storing your preferences so they are available for your next visit and to keep a more accurate account of how often you visit the Services, how your use of the Services may change over time, and the effectiveness of advertising efforts.

What Types of Cookies Do We Use and Why?

The following chart lists the different types of Cookies we and our service providers use on the Services, examples of who serves those Cookies, and links to the privacy notices and opt-out information of those Cookie servers. Because the specific Cookies we use may vary over time, as well as differ by the specific page you are browsing, the below chart is illustrative only.

Retargeting Cookies

These Cookies, beacons, and pixels may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. Although not directly, we do store personal information, but this process is based on uniquely identifying your browser and internet device. If you do not allow these Cookies, you will experience less targeted advertising.

Pixel Tags.

Pixel tags are small graphic images or other web programming code (also known as web beacons or 1x1 GIFs or clear GIFs) may be included in our web pages and email messages. These technologies are used to understand how end users interact with the Services, including to count visitors to the Services, to review the effectiveness of our offers and ad campaigns, to count how many of our email messages were opened, or to count how many particular products were viewed. The information we collect through this technology may include the first date and time you open our email, and whether you click any links included in our email.

Embedded Scripts.

Sorenson.com may use an embedded script to collect information about your usage of the online Service, such as the links you click on or the time you spend on a part of the page. 

Managing Your Cookies

You may manage whether or not to accept Cookies (other than Essential Cookies) on websites operated by Sorenson.com through the Cookie Preferences link on each respective website. Note that such Cookie preferences do not transfer between browsers and must be reset for each browser or device that you use to access a site.

Global Privacy Control (GPC) and Do Not Track (DNT) Signals.

Global Privacy Controls (“GPC”) and Do Not Track (“DNT”) offered by some web browsers are settings that automatically inform websites of your privacy preferences. When you choose to turn on the GPC/DNT setting in your browser, your browser sends a special signal to websites, analytics companies, ad networks, plug in providers, and/or other web services you encounter while browsing to exercise your privacy rights and stop tracking your activity. You can learn more about and set up GPC here and Do Not Track here. We comply with GPC as required under applicable law, but because there is not yet an accepted standard for how to respond to browser DNT signals, we do not currently respond to them.

Data Collected Through Mobile and Connected Devices (Device Data):

We and certain third parties with whom we have a relationship to facilitate our Service and advertising operations collect data through the use of embedded scripts and tools provided in Software Development Kits (“SDKs”). These SDKs are included in the app itself and may collect information when you install the mobile app or access the Services through mobile devices. Such data may include hardware model, operating system and version, device ID, mobile network information, and application usage behavior. Some Device Data may be deemed personal data, to the extent that it remains associated with a device identifiable to you in some way. When this is the case, we treat Device Data as personal data. Device Data is used for the business and commercial purposes disclosed in this Notice, such as to deliver and personalize the Services to you, to understand service usage and improve the Services, to debug, troubleshoot, prevent fraud and other security related purposes, to identify you across devices for service and advertising purposes. Settings specific to your mobile or connected device manufacturer may allow you to change or block the transmission of your device ID and other Device Data.